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View Poll Results: Should the US ban the Dove 'Pro-Ageing' AD?
Yes (Give your reason why.) 3 7.69%
No 36 92.31%
Voters: 39. You may not vote on this poll

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  #1  
Old 02-18-2007, 03:48 PM
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Thumbs down Dove 'Pro-Ageing' AD to be banned in the US

They banned this: http://www.doveproage.com/ad_tv_replay.asp ad from airing on TV. Guess seeing young getto booty and stick thin women who are half nude is OK... :bah: Here's a blog entry on the topic:
Quote:
Sunday, February 18, 2007
Beauty pallor

This month's AARP magazine has a new and surprising ad from the Dove "Real Beauty" campaign. As leery as I am of a corporation in the business of selling cosmetics and creams talking up "real beauty", I have to give props to Dove (whose body washes I actually use) for putting its money where its corporate mouth is. The latest entry in the "Real Beauty" campaign is for the company's pro*age line of products. While there seems to be something inconsistent about "celebrating women of a certain age" to sell moisturizers, the Pro Age site does avoid "promising to restore the dewy glow of youth", instead describing the line as "products that reflect the unique needs of women in their later years. Formulated to nourish and condition, pro·age helps revive and renew skin and hair."

OK, fair enough. One thing I've found in this first winter since really noticing my age kicking in is that when you get north of 50, your skin dries out. That's just a fact of life. And the creams and lotions you buy aren't so much about restoring lost youth as to keep from scratching yourself raw and to leaving flakes in your wake because you don't slough off dead skin the way you used to. So the daily bathing ritual is no longer hop in the shower, wash, towel off and go. It's now a seemingly endless parade of body washes and scrubbies and pumice stones, followed by creams and lotions for every part of the body. Aside from the Dove body wash, I've had just as good luck with lotions from the Dollar Tree as I've had from more expensive products. But there's something refreshing about advertising for skin care products that simply allude to dealing with the realities of aging skin than promising results that we all know can't occur. This is the ad on the back cover of AARP magazine. I love this ad. At first, the shock of seeing a woman who's not only not young, but is also quite zaftig, is jarring. But after a moment, you realize that this woman is gorgeous. She isn't young and she doesn't look like a fashion model, but she is gorgeous. There's a whole series of these ads, and amazingly enough, it isn't just the black women photographed like this. If they're airbrushed, they aren't airbrushed much. But what's interesting is how the only "woman of size" pictured is black -- and how scrawny and dried-up the other women look.

Which brings me to something else I realized yesterday. There is only one place in the world where women feel comfortable to be their true selves, and that is at the hairdresser. I have a terrific guy who does my hair. He's a gay man in his 50's, he and his partner have been life AND work partners for over 30 years (not an easy thing to do), and their shop hasn't been redecorated, or even updated, in over 30 years. It's one of those places where the median customer age is somewhere around 75. But he does amazing cuts and fabulous color that doesn't hurt your hair, and he doesn't cost an arm and a leg. And he's worth the 30 mile shlep. But when you're sitting there with brown goo on your head for 45 minutes, there's no point standing on ceremony. So that is where I read things like Us Weekly. When you read a magazine like this, you wonder how on earth it is that celebrities define what beauty is in this country, because these magazines contain photo after photo of people who look so mindbogglingly unattractive you wonder why anyone holds them up as a standard. Jutting collarbones, stick-thin arms, bony ankles, huge blue teeth, huge red lips, apple-cheeks that look like they're holding acorns. And then there was Jennifer Hudson, respendent in a form-fitting red beaded gown, looking every bit a size 12-14, and knocking the socks off everyone else in the magazine.

Add to this equation the now healthy-looking Tyra Banks, and does anyone else see a pattern here? Why is it that even though there were some Caucasian women brave enough to bare all for the Dove pro*age campaign, not one of them looks like she didn't step out of an Eileen Fisher ad? There's a certain National Geographic quality to all this. It's the same standard that says it's OK to show breasts on network television if they are on black women portraying African tribeswomen. I don't know if it's because Dove wasn't able to FIND any Caucasian women who aren't bone-thin who were willing to be photographed like this, or if they are perpetuating, however inadvertently, this "not quite human" attitude that seems to sit just barely (heh) under the surface of this racial double standard for nudity. But I'd be a lot more likely to stock up on their products if we did see even one Caucasian woman with a BMI of more than 20% who had the guts to appear in one of these ads.

And don't ask me to volunteer. That brave I'm not.
So what say you? Discuss...
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  #2  
Old 02-18-2007, 03:54 PM
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why did they ban the ad?
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  #3  
Old 02-18-2007, 04:07 PM
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I ithink I can see the kneeling woman's pubic haair.
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  #4  
Old 02-18-2007, 05:50 PM
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America is afraid of any nudity. Kind of stupid really, people all look the same when it comes down to it.
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  #5  
Old 02-18-2007, 06:04 PM
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aah! naked old ppl!

..j/k,

we have to hide what normal people look like. at all costs. so please don't let this air on our networks. we can't stomach anything less than airbrushed teenage flesh.
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  #6  
Old 02-18-2007, 06:17 PM
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Quote:
Originally Posted by emily34695
America is afraid of any nudity. Kind of stupid really, people all look the same when it comes down to it.
Emily, you just get it spot on everytime dont you??!!!

God damn it! Nudity in a natural wholesome way is nothing to be ashamed of, if anything its damn corny condom adds and KY "warming liquid" adds they should feel embarressed about! How can they not ban something actually relating to sex (lubricant is quite kinky at that) and ban nudity in a totally non-sexual way??

Sanex just need to bring their adds to the U.S. Their latest one has a huge human wave of naked people for their skin products
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  #7  
Old 02-18-2007, 06:36 PM
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I don't understand why it would be banned, it was completely inoffensive to me; except the music, which was a bit rubbish and didn't seem to fit with the ad at all. The only thing that annoys me about these Dove adverts is they are saying to fat and old people "you need to try harder! Look how beautiful these women are, and they're fat and/or old!" But then, that's only the same as every other ad for any beauty product.
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  #8  
Old 02-18-2007, 07:04 PM
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is it because they're naked they want to ban it?

i dont know how i feel about these ads, i mean i like the idea behind them and the fact they have a beauty foundation to help bulid young girl's self-esteem but at the same time it just seems a marketing ploy and in a few years they'll drop this campaign and use skinny normal models

and the last lady has fantasic legs
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  #9  
Old 02-18-2007, 09:22 PM
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Quote:
Originally Posted by alpha zygote
we can't stomach anything less than airbrushed teenage flesh.
I wouldn't feast on teenage girls if I was a headhunter and my life depended on it.
Or maybe I Would, but it would need a lot of salt. You'd go diabetic if you ate it all at once.

But seriously, I love this ad. I'd rather have this age than Scarlett Johannson's shit acting on that horribly airbrushed L'Oreal/whatever commercial.

I think these women are beautiful.

Quote:
Originally Posted by bunnyclaw
and in a few years they'll drop this campaign and use skinny normal models
Well, of course it's a marketing ploy, it's marketing, right? But it's positive, so what's the harm?
And I don't think they'd go for skinny models in the future, if they got this to air. Then they would have a reputation for realistic advertising.
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  #10  
Old 02-18-2007, 09:29 PM
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Quote:
Originally Posted by Brokengirl
They banned this: http://www.doveproage.com/ad_tv_replay.asp ad from airing on TV. Guess seeing young getto booty and stick thin women who are half nude is OK... :bah: Here's a blog entry on the topic:
So what say you? Discuss...
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  #11  
Old 02-18-2007, 09:32 PM
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DL!
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Old 02-18-2007, 09:56 PM
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i like it. americans are stupid.
well... for the advertisement screening part.
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  #13  
Old 02-18-2007, 11:51 PM
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ugh.prettyold ladies are always politically motivated WASPs. they always have a cause they force on you. "contributions for the ladies golf luncheon? oh good!" and then you end up bringing them stupid potluck.
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  #14  
Old 02-19-2007, 03:56 AM
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I've liked the Dove ads about Real Beauty.
Let's face it, if you see a stick thin wrinkle free twenty year old grabbing her skin (not flesh, she has none) and she yeps on about how she needs more support or an anti cellulite cream and anti wrinkle cream, do you even believe that?!?
I get annoyed when I see ad for cellulite cream when a woman clearly has no cellulite to begin with.
It's not the cream that did that, YOU'RE FUCKING 20 WITH A SIZE 2 BODY!!
Fuck off!
So why this ad would be banned is beyond me.
I smell an Oprah special about this.
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  #15  
Old 02-19-2007, 04:07 AM
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Quote:
Originally Posted by rosieholic
i like it. americans are stupid.
well... for the advertisement screening part.
america's policies on nudity and swearing on tv/radio are stupid. let's put it like that
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  #16  
Old 02-19-2007, 05:22 AM
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i dont think theres anything offensive about that ad.

if theyre going to ban that ad they should ban every other music video as well
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  #17  
Old 02-19-2007, 06:23 AM
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I've seen this ad before.. i didn't think it was offensive, but the group of lads i was with were quite discusted with seeing older woman who were naked..
Personally though, I like the advert. It makes a change from seeing size 8 models in their early 20's..
Theres an advert I've seen recently, where a '60' year old woman is talking about using anti-aging cream and how effective she finds it... and it's just so obvious that she's had loads of botox. It pisses me off.
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Old 02-19-2007, 06:51 AM
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um they want to show OLD PEOPLE NAKED????

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Old 02-19-2007, 08:14 AM
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I haven't owned a tv for quite some time, so I don't really give a damn. Fuck commercials. Read a book. Go be creative.
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