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12-11-2006, 05:39 AM
|  | Cherry Kookoo | | Join Date: Apr 2006 Location: inside glammy's head
Posts: 2,337
| | | What News Corp doesn't want you to know about MySpace:
http://www.valleywag.com/tech/myspac...ion-199668.php
« || next »
09.11.2006
MYSPACE: What News Corp doesn't want you to know about MySpace: Condensed edition
After News Corp. threatened to sue his publisher if they published his exposé on MySpace and its poster boy Tom Anderson (pictured), journalism student Trent Lapinski sold his story to Valleywag. Why did MySpace try to block a story that really tells us what we already knew? Who knows, but it's fun to publish it anyway and see if they sue.
Below is the condensed version; for more, read the full version. -- Nick
By Trent Lapinski
About four months ago I was hired by an online publisher as a freelance journalist to write an article detailing the history and business model of MySpace.com (the project has previously been mentioned on this blog). After months of journalistic research and interviews I finally sought comment from News Corp. Instead of getting comments or an interview from News Corp., they began harassing my employer. Due to groundless legal implications, the article I had written was no longer to be published. However, I now own the rights to my work and after weeks of looking for support and contemplating the situation I have decided to publish the article in its entirety on Valleywag.
It is possible that News Corp. may attempt to pursue legal action against me for publishing this work, but this article has been professionally fact checked and is the truth.
The reader's digest version below breaks things down very simply and quotes sections of the upcoming article, as well as provides links to documentation proving said information.
What News Corp. doesn't want you to know about MySpace
1. MySpace is NOT a viral success. MySpace was advertised on mass levels to reach the public. MySpace was created by a company named eUniverse (who later changed their name to Intermix Media). eUniverse was a marketing and entertainment company who had over 50 million e-mail addresses in their databases, as well as over 18 million monthly web users. eUniverse leveraged their resources to proliferate and advertise MySpace.com. eUniverse went as far as telling 3 million users of their paid dating website, CupidJunction.com, to sign up for free MySpace accounts. (CupidJunction message screenshot)
2. MySpace.com is Spam 2.0. MySpace has spawned an incredibly successful twist on the age-old art of self-promotion, allowing--even encouraging--the marketing of everything from bands to businesses on their site. Essentially, they've opened up a channel through which to solicit and promote everyone and everything, most importantly the individual. The whole site is, in essence, a marketing tool that everyone who registers has access to. Users constantly receive spam-like messages from said bands, business, and individuals looking to add more "friends" (and therefore more potential fans, consumers, or witnesses) to their online identity. A testament to this strange new social paradigm is the phrase "Thanks for the Add," a nicety offered when one MySpace user adds another as a friend. Best yet, to use the site, members must log in, causing them to inadvertently view advertisements, and then read their messages on a page with even more advertisements. In the world of MySpace, Spam is earth, air, fire, and water.
3. Tom Anderson did NOT create MySpace. Most users don't know that Tom Anderson (pictured) is more of a PR scheme than anything else--the mascot designed to give a friendlier feel to a site created by a marketing company known for viral entertainment websites, pop-up advertising, spam, spyware, and adware. As MySpace's popularity grew, the MySpace team moved to create a false PR story that would best reflect the ideals and tastes of its growing demographic. They wanted to prevent the revelation that a Spam 1.0 company had launched the site, and created the impression that Tom Anderson created the site, and the lie worked. According to Anderson, the bulk of his initial contribution is as follows: "I am as anti-social as they come, and I've already got 20 people to sign up."
4. MySpace's CEO Chris DeWolfe is connected to a past of spam and shady business associates and brought those connections to eUniverse/MySpace (see full edition for details).
5. MySpace was a direct assault on Friendster.com. The major key players in the ultimate development of MySpace have Friendster accounts, and name Friendster and its founder in their original business proposal. The current CEO of MySpace, Chris DeWolfe has been a member of Friendster since June of 2003 (MySpace was not conceived until August of 2003).  |
12-11-2006, 06:40 AM
|  | I'm the hot one. | | Join Date: Apr 2006 Location: Dying 100 times
Posts: 6,660
| | | myspace helps me get all the hot young BOYS |
12-11-2006, 06:46 AM
|  | Fell in love with a girl | | Join Date: Apr 2006 Location: Belgium
Posts: 858
| | | myspace is shit |
12-11-2006, 06:55 AM
|  | Chairman~MouseyTongue | | Join Date: Apr 2006 Location: Chairman Meow
Posts: 7,044
| | Quote: |
Originally Posted by Anti myspace is shit | no, I dont find it user friendly and their profile set up is shit. Ive had better. |
12-11-2006, 07:33 AM
|  | Registered Member | | Join Date: Apr 2006
Posts: 3,168
| | | eh, that's all kind of obvious. I think everyone knows that, they just don't care. |
12-11-2006, 09:12 AM
|  | Lets stay up | | Join Date: Apr 2006 Location: Australia
Posts: 7,511
| | | ohh but but, it has made stalking easier |
12-11-2006, 09:15 AM
|  | my fingers get in the way | | Join Date: Aug 2006
Posts: 1,935
| | | But pic comments make me feel good about myself!
__________________ DON'T JUMP TO CONFUSION. |
12-11-2006, 09:34 AM
| | Lets stay up | | Join Date: Apr 2006 Location: Australia
Posts: 7,511
| | Quote: |
Originally Posted by beverly thrills But pic comments make me feel good about myself! | throwing up helps me |
12-11-2006, 09:50 AM
|  | dazed and broken | | Join Date: Apr 2006 Location: Yorkshire
Posts: 1,263
| | | I don't see how anybody can prefer it to ad-free sites, it's bullshit. So much spammery! |
12-11-2006, 09:57 AM
|  | Suck my pick | | Join Date: Jun 2006 Location: the middle of the right hand side of Australia.
Posts: 1,096
| | | I hate myspace. Especially how every idiot has like 5 different songs & movies on their page that start playing as soon as it's loaded, it's shit. |
12-11-2006, 09:20 PM
| | Registered Member | | Join Date: Aug 2006
Posts: 95
| | | Umm... yeah. So? |
12-11-2006, 11:02 PM
|  | C is for Cookie | | Join Date: Jul 2006
Posts: 4,526
| | Quote: |
Originally Posted by sick_chick I hate myspace. Especially how every idiot has like 5 different songs & movies on their page that start playing as soon as it's loaded, it's shit. | i'm taking you off my friends list! |
12-11-2006, 11:30 PM
|  | feministsforlife.org | | Join Date: Apr 2006 Location: In My Tanooki Suit
Posts: 4,776
| | Quote: |
Originally Posted by thumbscrew i'm taking you off my friends list! | bitch you havent even added me!
__________________ getting tired of the collective orgasm at the public declaration of the word "change" Dr. Nathanson |
12-11-2006, 11:46 PM
| | C is for Cookie | | Join Date: Jul 2006
Posts: 4,526
| | Quote: |
Originally Posted by Thumperlyn bitch you havent even added me! | i dont have myspace, i just always wanted to say it  |
12-12-2006, 12:29 AM
|  | fresh outta rehab | | Join Date: Nov 2006 Location: and all the stars looked just like little fish
Posts: 3,343
| | Quote: |
Originally Posted by thumbscrew i dont have myspace, i just always wanted to say it | cause you look like this ?  |
12-12-2006, 01:03 AM
|  | a promise with a catch | | Join Date: Apr 2006 Location: golden gated
Posts: 6,362
| | | i hate people who want you you to take their writing seriously without citations.
__________________ In my opinion, the best thing you can do is find a person who loves you for exactly what you are.
. |
12-12-2006, 01:07 AM
| | Registered Member | | Join Date: Apr 2006 Location: MELBOURNE
Posts: 74
| | Quote: |
Originally Posted by recalcitrant http://www.valleywag.com/tech/myspac...ion-199668.php
« || next »
09.11.2006
MYSPACE: What News Corp doesn't want you to know about MySpace: Condensed edition
After News Corp. threatened to sue his publisher if they published his exposé on MySpace and its poster boy Tom Anderson (pictured), journalism student Trent Lapinski sold his story to Valleywag. Why did MySpace try to block a story that really tells us what we already knew? Who knows, but it's fun to publish it anyway and see if they sue.
Below is the condensed version; for more, read the full version. -- Nick
By Trent Lapinski
About four months ago I was hired by an online publisher as a freelance journalist to write an article detailing the history and business model of MySpace.com (the project has previously been mentioned on this blog). After months of journalistic research and interviews I finally sought comment from News Corp. Instead of getting comments or an interview from News Corp., they began harassing my employer. Due to groundless legal implications, the article I had written was no longer to be published. However, I now own the rights to my work and after weeks of looking for support and contemplating the situation I have decided to publish the article in its entirety on Valleywag.
It is possible that News Corp. may attempt to pursue legal action against me for publishing this work, but this article has been professionally fact checked and is the truth.
The reader's digest version below breaks things down very simply and quotes sections of the upcoming article, as well as provides links to documentation proving said information.
What News Corp. doesn't want you to know about MySpace
1. MySpace is NOT a viral success. MySpace was advertised on mass levels to reach the public. MySpace was created by a company named eUniverse (who later changed their name to Intermix Media). eUniverse was a marketing and entertainment company who had over 50 million e-mail addresses in their databases, as well as over 18 million monthly web users. eUniverse leveraged their resources to proliferate and advertise MySpace.com. eUniverse went as far as telling 3 million users of their paid dating website, CupidJunction.com, to sign up for free MySpace accounts. (CupidJunction message screenshot)
2. MySpace.com is Spam 2.0. MySpace has spawned an incredibly successful twist on the age-old art of self-promotion, allowing--even encouraging--the marketing of everything from bands to businesses on their site. Essentially, they've opened up a channel through which to solicit and promote everyone and everything, most importantly the individual. The whole site is, in essence, a marketing tool that everyone who registers has access to. Users constantly receive spam-like messages from said bands, business, and individuals looking to add more "friends" (and therefore more potential fans, consumers, or witnesses) to their online identity. A testament to this strange new social paradigm is the phrase "Thanks for the Add," a nicety offered when one MySpace user adds another as a friend. Best yet, to use the site, members must log in, causing them to inadvertently view advertisements, and then read their messages on a page with even more advertisements. In the world of MySpace, Spam is earth, air, fire, and water.
3. Tom Anderson did NOT create MySpace. Most users don't know that Tom Anderson (pictured) is more of a PR scheme than anything else--the mascot designed to give a friendlier feel to a site created by a marketing company known for viral entertainment websites, pop-up advertising, spam, spyware, and adware. As MySpace's popularity grew, the MySpace team moved to create a false PR story that would best reflect the ideals and tastes of its growing demographic. They wanted to prevent the revelation that a Spam 1.0 company had launched the site, and created the impression that Tom Anderson created the site, and the lie worked. According to Anderson, the bulk of his initial contribution is as follows: "I am as anti-social as they come, and I've already got 20 people to sign up."
4. MySpace's CEO Chris DeWolfe is connected to a past of spam and shady business associates and brought those connections to eUniverse/MySpace (see full edition for details).
5. MySpace was a direct assault on Friendster.com. The major key players in the ultimate development of MySpace have Friendster accounts, and name Friendster and its founder in their original business proposal. The current CEO of MySpace, Chris DeWolfe has been a member of Friendster since June of 2003 (MySpace was not conceived until August of 2003). |  |
12-12-2006, 04:02 AM
|  | Favorite Number: forklift | | Join Date: Apr 2006
Posts: 2,234
| | Quote: |
Originally Posted by orchestral i hate people who want you you to take their writing seriously without citations. | Me too. Judith Roy taught me a lot. That reference means nothing to anyone, but I assure you that she is a really brilliant teacher. |
12-12-2006, 10:28 AM
|  | In Utero Goddess | | Join Date: Apr 2006 Location: west
Posts: 2,113
| | but Tom is my friend....
__________________
--
At night wishful goddess,
At night, she'll work the hardest
At night disco goddess,
At night, the witch go gahhhh!!
Check out Broken Hymen Web
http://brokenhymen.holelive.com |
12-12-2006, 10:45 AM
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