I thought it was pretty damn sneaky how PETA went about it. Beyonce was auctioning an opportunity for a fan to have dinner with her on eBay, for charity as I understand, and the PETA people paid for it so that they could spend the evening attacking her. She was never going to be prepared for that, she surely thought she was about to have dinner with a fan.
All of that "you're so beautiful and talented" nonsense is just their way of ensuring that they didn't get their asses kicked out sooner. If they'd truly launched a tirade on her, they'd have been kicked out of there instantly.
I can't help but feel disappointed that a potentially great organisation like PETA has to resort to gutter-level publicity like this in order to make a point. Of course Beyonce doesn't have a reason for using/wearing fur, other than the fact that she likes it for whatever horrible reason. Asking her to explain herself solves nothing, evidently. They really ought to stick to what they're better at, which is producing literature and media explaining - in a non-hysterical fashion - what is wrong with the fur trade. Doing this to Beyonce does nothing but get their names in the press, at the expense of someone who was basically deceived.
Not impressive in the slightest. I've never been a huge fan of PETA, but they went down further in my estimation as a result of this.