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Originally Posted by muverick  I read it as because she got totally swashbuckled, she wasn't able to prevent the rape. |
I think that's the point though... the ad places responsibility on people to prevent themselves/their friends from being raped so suggests the reason one gets raped is because they failed to prevent it.
I see what they're driving at with it, obviously looking out for your friends and trying not to let them end up in dangerous situations while drunk is the stuff of common sense, but the wording is off.
I'm not sure what would have been a suitable wording for this message. I think framing someone's drunken actions as "decision-making" as though they sit down and weigh the pros and cons of what they do is the problem. If they said it more like "when sloshed, your friends might end up in situations they wouldn't when sober, e.g. alone with a stranger, and find themselves vulnerable, so look out for them" makes it sound a bit less like they played an active role in that outcome or sort of "got themselves raped".
Does anybody know whether these shock tactic advertisements work? I see why they do them, the anti-drink-driving ads are so powerful and I reckon the bodies trying to promote other issues want to follow their lead, but it seems like ramming a square block through a circle hole sometimes. The difference is that those ads that seek to prevent people from drink-driving are probably more effective in shifting people's attitudes towards it from acceptance to revulsion, than truly scaring drink-drivers into thinking they're gonna kill someone with their car (a drunk person who thinks it's acceptable to drive home in that state doesn't believe it will happen of course). But it seems like these rape/safety ads encourage people to change their behaviour, which is shaky when their behaviour isn't inherently bad in the first place. And it seems like they've not realised that shifting people's attitudes is a possible consequence of this kind of advertising... presenting victim-blaming to the public as part of a message they need to take on board is kind of worrying.
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