Miller Introduces New Beer Flavor Miller Chill, por favor?
Posted Feb 8th 2007 9:01AM by Joanne Lutynec
Filed under: Beer, Southern States, New Products
If I say beer with lime, what instantly comes to mind? I bet it's Corona. The Miller Brewing Co. is hoping to change that perspective when it releases its latest product, Miller Chill, to test markets next month. The beer comes complete with salt and lime flavoring (chelada style) already added. Let's be honest, having to bring limes along camping, to a party, or anywhere else where it is inconvenient to cut up little wedges of fruit is a pain, so this should solve that problem nicely. Also, the beer is low-cal, what more could you ask for? I just hope it tastes as good as it sounds.
Hoping the beer will be a hit among the Hispanic population, Miller will begin test marketing next month in a number of states including Arizona, Florida, New Mexico, Texas and parts of California. If anyone has the opportunity to try it, please let us know what you think. |