http://www.maxfactor.com



The New MAX Factor: Capturing the spirit of the runway and red carpets
The New MAX Factor is rolling out a brash new line-up of electrifying products and palettes. With the expertise of world-renowned makeup artist and Procter & Gamble U.S. Color Cosmetics Creative Design Director Pat McGrath, the new line provides today's fashion-forward women with stylish, vibrant makeup to achieve dynamic, MAXimized beauty looks.

Since 1909, MAX Factor has been on the cutting edge of makeup. The new take on must-have makeup includes appealing packaging and inviting in-store displays. The new MAX Factor lineup debuting in early 2006 includes:

the new MAXeye Collection
new Lash Perfection Mascara
new Colour Perfection Luxe Gloss
Additionally, MAX Factor will continue to offer tried-and-true favorites, such as Pan-Stik, 2000 Calorie Mascara and Erace, which will be transformed with chic, black packaging.



The creative flair of Pat McGrath
With extensive experience creating influential beauty looks on fashion runways, Pat McGrath was the artistic force behind the New MAX Factor products and shade palettes. "In beauty, like fashion, color is a great way to transform a woman's look. The New MAX Factor line features a wide color selection so women can experience a variety of glamorous beauty looks," says Pat. Pat's creative contributions to the MAX Factor line can be seen in the new MAXeye Collection Shadows and Liner palettes.

Captivating MAXeye collection
The MAXeye Collection lets women make a bold fashion statement with their eyes. The collection includes the following:

-MAXeye Shadows. Sleek compacts in 15 unique sets of shades. Each set contains three coordinating colors that can be mixed and matched and applied wet or dry.
-MAXeye Liners. Chic, precise pencils with self-sharpening tips for smooth application. Offered in eight eye-catching shades from metallic silver to classic black.
-MAXeye Shadow Brush. Professionally styled, dual-ended tool with a soft brush on one end for applying the wet MAXeye Shadow and a foam tip on the other end to apply the dry shadow.

Electrifying face of MAX Factor
Carmen Electra, the face of the new MAX Factor, brings to life the self-confident, dynamic sensuality of modern glamour.

"I've always loved playing with makeup and using it as a way to transform myself," says Carmen Electra. "It's exciting to work with two makeup legends – the New MAX Factor and Pat McGrath."

Carmen's first broadcast and print ads for MAX Factor launched in February and March 2006 with the introduction of the new website MAX Factor.com.

Pricing and availability
The price for the new MAX Factor products range from $4.78 to $12.75, comparable to previous products. The new line and new look is rolling out at retail locations nationwide including Kmart, Albertsons and Eckerd.

If Carmen's in on it I'll buy it
Just as I bought Fit to Strip

Carmen's striptease program looks amazing, and yes her being involved with the new max factor is one of the best parts. But I mean all the makeup is so vibrant and stylish and the packaging is so proffesional and they have brushes and everything, It's like getting mac/urban decay/hard candy/etc other popular stylish proffesional makeup but for a cheaper price in walmart/drugstores, its great, i love it!! max factor is great

do you think they'll ever stop selling it at walmart????

They don't have it at my walmart anymore.
Or my target or walgreens, or anything.
I cannot find it anywhere around here.
I am depressed.

__________________
The greatest asset they all have is themselves. And yet does anybody promote that to them? Does anybody tell them that they are the greatest asset they have? Or are they steered to idol worship? Are they moved, are they motivated, are they inspired to look at the president or any politician as their only salvation? If they are, it's just a shame.