 | | 
04-10-2009, 07:42 AM
|  | you've got everything now | | Join Date: May 2006
Posts: 7,981
| | | MTV To Play Videos
Quote:
March 30, 2009
MTV to Put a Bit More Music Back, in the A.M.
By BRIAN STELTER
MTV is adding more music videos to its schedule — at 3 a.m.
On Monday the network starts “AMTV,” a six-hour block for music and advertising experimentation. From 3 to 9 a.m. Monday through Thursday, it will show music videos, news, interviews and performances, harking back to the network’s origins as a 24-hour home for music videos.
Now, of course, the network is more synonymous with unrealistic reality shows like “The Hills” than with music. Over the years the network, a unit of Viacom, has relegated music videos to its less popular digital channels and intermissions between shows.
But the network says that by carving out a new space for artists in the mornings, it is rethinking how it programs music. Stephen Friedman, the general manager of MTV, said the new schedule “creates more sampling opportunities” for viewers.
“It gives us a much wider palette to experiment,” he said.
The network is bringing back “Unplugged,” its series of acoustic performances by artists. Mr. Friedman said the mornings would always be “complemented by a prime-time connection,” when the network sees its highest ratings.
“If we take ‘Unplugged,’ which our audience still knows and loves, and do a four-minute version after our highest-rated program in prime time, and then we say, ‘You can get it all immediately on MTV.com or see the full thing for the next four days in the morning,’ we’re going to have a lot more people watching,” he said.
Critics of MTV say that its music brand is all but irrelevant now, since countless music videos and songs are only a click away on YouTube and other Web sites. The network canceled “TRL,” its long-running video countdown, last fall after years of sagging ratings. Mr. Friedman acknowledged that music had not always drawn “the level of viewership we hope for,” but nonetheless he said, “we know our audience wants more of it.”
The “AMTV” hours will not be measured by Nielsen’s ratings service. MTV is calling the morning block a laboratory for advertising partnerships; sometimes a company could sponsor all six hours, and other times it could insert its brand into individual segments.
“We’re trying to move as the audience moves with their consumption habits,” Mr. Friedman said. BRIAN STELTER
| But more importantly--bringing back UNPLUGGED!
Though I am having a hard time thinking of bands/artists I'd be excited to see on Unplugged.
__________________
The fresh heartbreak was, in a sense, like being in a foreign country; everything seemed alien, brilliant and glinting. It was as if I’d been flayed, so that even the air hurt. When you’re that unhappy, any glimmer of beauty or consolation feels like running into an old friend abroad, or seeing mountaintops through smog. Maybe we mistakenly think we want “happiness,” which we tend to picture in very vague, soft-focus terms, when what we really crave is the harder-edged intensity of experience. |
04-10-2009, 10:56 AM
|  | is anonymous | | Join Date: Apr 2006 Location: O' England, my lionheart
Posts: 3,019
| | | Can't wait for 'Hannah Montana: Unplugged'
__________________
I'm Squarepusher, and I approved this message. |
04-10-2009, 12:35 PM
|  | sex hate and rock'n'roll | | Join Date: Apr 2006 Location: rome, italy
Posts: 3,061
| | Quote:
Originally Posted by pablita  But more importantly--bringing back UNPLUGGED!
Though I am having a hard time thinking of bands/artists I'd be excited to see on Unplugged. | they're probably going to have a super return of the unplugged shows with the jonas brothers. |
04-10-2009, 12:44 PM
|  | manic regressive. | | Join Date: Feb 2008 Location: where dreams come to die.
Posts: 4,751
| | Quote:
Originally Posted by Squarepusher Can't wait for 'Hannah Montana: Unplugged' | you bet your ass.
i need people to get off of the ANTI-miley bandwagon here.
but i like that they are picking the times where NOONE but me and the rest of the alcoholics of KR are up to experiment with.
__________________
how many blondes does it take to jump off the golden gate bridge?
none because kevin did it. |
04-10-2009, 08:01 PM
| | you've got everything now | | Join Date: May 2006
Posts: 7,981
| | | i wanna see the hannah montana movie. no hate here.
jonas brothers unplugged?
__________________
The fresh heartbreak was, in a sense, like being in a foreign country; everything seemed alien, brilliant and glinting. It was as if I’d been flayed, so that even the air hurt. When you’re that unhappy, any glimmer of beauty or consolation feels like running into an old friend abroad, or seeing mountaintops through smog. Maybe we mistakenly think we want “happiness,” which we tend to picture in very vague, soft-focus terms, when what we really crave is the harder-edged intensity of experience. | | Thread Tools | | | | Display Modes |  Linear Mode | 
Posting Rules
| You may not post new threads You may not post replies You may not post attachments You may not edit your posts
HTML code is Off
| | | | | Forum Stats | Members: 16,668 Threads: 48,554 Posts: 1,285,383 Total Online: 55 Newest Member: kalijade |
| |
