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Old 08-23-2012, 11:01 AM
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Microsoft gets a new logo



I'm pretty sure nobody gives a ****, but here it is:



Now all that excitement is out of the way, I want to talk about something I noticed a while ago, namely the fact that a few tech-related companies have logos incorporating those same colours.

There's Microsoft as we've seen:






And then Google:






And eBay:




And AVG:




Obviously there are only so many colours to choose from. But possible colour combinations are pretty much endless, surely? So why are so many choosing those four?

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Old 08-23-2012, 11:09 AM
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In advertising those 4 colors are the most comforting
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Old 08-23-2012, 11:20 AM
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I suppose they do sort of remind me of like childhood and the simple bold coloured things you play and learn with as a kid. although idk if childhood memories is what you mean by comforting.

I noticed Facebook and Paypal have similar colour schemes to each other too, that dark blue / light blue / white thing going on.

I bet these companies spend $$$$$$ on marketing agencies and focus groups and stuff to come up with all this.

I remember when my employers decided to refresh their branding and there was a powerpoint presentation from the marketing folks on what it all meant and it took a lot for me not to snort with laughter at parts of it. But the firm does ok so I guess something's maybe working.
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Old 08-23-2012, 11:22 AM
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It's RGB with a friend!
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Old 08-23-2012, 11:27 AM
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Yep. Them primary colors is all simple and ****.

The new MS logo looks like boiled assholes, though.
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